Privacy Policy – Customers

Spraga Beverages s.r.o., with its registered office at Opletalova 1535/4, Nové Město (Praha 1), 110 00 Praha, VAT: CZ19878702 (“Spraga” or “We”), as the data controller, informs you, our customers who purchase goods or use services available through our e-shop accessible at www.spraga.cz, about the processing of personal data and the principles of protecting your privacy as outlined below.

1. Scope of Personal Data Processing, Purpose, and Legal Basis

Information regarding the processing of personal data for the following purposes:

• Responding to inquiries, requests, suggestions, or cancellation of customer accounts.
• Processing orders.
• Creating customer accounts.
• Sending marketing communications.
• Customer satisfaction surveys.
• Recording phone calls.
• Marketing analysis and statistics.
• Adapting the content of our e-shop.

2. Access to Your Personal Data

Information about who has access to your personal data:

• Employees and partners authorized to handle customer data.
• Third-party service providers (e.g., payment processors, logistics companies).

3. Retention Period of Personal Data

Information about how long we retain personal data:

• For contract fulfillment and legal obligations.
• Based on legitimate interest.
• Linked to customer accounts.

4. Cookies and Social Media

Information about cookies and social media integration:

• Third-party tools.
• Cookie settings.
• Social media buttons.

5. Marketing Consent

Information on how we handle marketing consent:

• How personal data is used with marketing consent.
• How consent is obtained and can be changed.
• Our marketing partners.

6. Your Rights Under Data Processing

Information about your rights related to personal data processing:

• Right of access.
• Right to correction.
• Right to erasure.
• Right to restrict processing.
• Right to object.

Right to lodge a complaint with a supervisory authority.

Detailed Information

1. Scope of Personal Data Processing, Purpose, and Legal Basis

1.1 Responding to Inquiries and Requests

When you contact us with a request, question, or suggestion, we may ask you to provide certain information about yourself or your company. This may include:

• Name and surname.
• Address.
• Company name and VAT number.
• Email address.

We use this data to respond to your requests and provide the information you asked for. The legal basis for this processing is usually our legitimate interest in addressing your request.

1.2 Processing Orders

When you purchase goods from our e-shop, we require your personal data to fulfill the order and contract. This includes:

• Name and surname.
• Delivery address.
• Email address.
• Information about the ordered goods and payment details.

Failure to provide this information may result in the inability to process your order. The legal basis is contract fulfillment and legal obligations.

1.3 Creating Customer Accounts

If you create a customer account on our e-shop, we process personal data you provide, including purchase history, to manage your account and improve your shopping experience. The legal basis for this processing is the fulfillment of our contract with you.

1.4 Sending Marketing Communications

As a customer, we may send you marketing communications about our goods or services unless you opt out. The legal basis is our legitimate interest in promoting our business. You can opt out of marketing communications at any time.

2. Access to Your Personal Data

We share your personal data only with authorized employees and third-party service providers, such as:

• External accounting firms.
• Logistics and delivery services.
• IT service providers.

3. Retention Period of Personal Data

We retain your personal data for as long as necessary to provide our services, fulfill contracts, or comply with legal obligations. After contract fulfillment, we may retain your data for legitimate interests, such as legal claims, for up to 4 years.

4. Cookies and Social Media

Our e-shop uses cookies to enhance user experience, process orders, and personalize content. You can adjust your cookie settings through your browser. We also integrate social media buttons, which activate only if you click on them

5. Marketing Consent

If you provide marketing consent, we may use your personal data to offer personalized product recommendations and targeted advertisements. You can manage or withdraw your consent at any time through your customer account settings.

6. Your Rights Under Data Processing

You have the following rights regarding your personal data:

• Right to Access: Request confirmation of data processing and obtain a copy of your data.
• Right to Correction: Request correction of inaccurate data.
• Right to Erasure: Request deletion of your data if it's no longer needed for the purposes collected.
• Right to Restrict: Processing: Request limited use of your data under certain conditions.
• Right to Object: Object to data processing for direct marketing or legitimate interests.

To exercise any of these rights, please contact us at info@spraga.cz.